How to turn customer reviews into social media posts
Shoppers trust other customers more than they trust ads. Your five-star reviews are already written — here’s how to turn them into posts that build trust every week.
Every dealer says they’re friendly, honest and easy to deal with. A customer saying it is far more believable. Review posts are also some of the easiest posts to make: the words are already written, they need no vehicle photo, and you probably have dozens of good ones on Google, Facebook, DealerRater and Cars.com.
Pick reviews that sell
Not every five-star review makes a good post. Look for ones that:
- Mention a specific person: “Sarah in sales made it so easy.” It shows your team and gives staff a reason to share the post.
- Answer a common worry: no pressure, a fair trade-in value, help with credit, a fast service visit.
- Tell a small story: a first car, a growing family, a long drive to buy from you.
- Fit on the image: one to three sentences is ideal. Shorten long reviews with “…” without changing their meaning.
Mix sales and service reviews. A great oil-change visit is as persuasive to a future buyer as a smooth purchase.
Design it simply
- The quote is the hero. Big, readable type, with nothing else competing for attention.
- Five stars and the source (“Google review”) so people know it’s real.
- The customer’s first name and last initial, not their full name.
- Your logo and brand colours, the same every time, so review posts become recognisable in the feed.
- Make a Story version too. A vertical review card works well in Stories, where people tap through fast.
Ready-made designs are in the review and Sold! templates.
Captions for review posts
Keep the caption short and let the review do the work. A few that fit almost any review:
- “This is why we do what we do. Thank you, [first name]! 🙌”
- “Don’t just take our word for it.”
- “Shout-out to [staff name] for taking such great care of [first name].”
- “Thinking about your next vehicle? Here’s what our customers say.” Then add a link to your reviews or your inventory.
For more on hooks and calls to action, see how to write Facebook captions that sell cars.
Where to post them
- Facebook and Instagram, about once a week, between vehicle and sales posts. Reviews are one of the groups in 40 car dealership social media post ideas.
- Google Business Profile, where shoppers compare dealers side by side. See Google Business Profile posts for car dealerships.
- Your website, on a testimonials page or beside your inventory.
- Next to delivery photos. See Sold! and delivery-day posts.
- The showroom, printed as a poster or on the screens in your waiting area.
The rules
- Only real reviews, word for word. Don’t write, combine or “improve” them. In the US, the FTC’s rule on consumer reviews bans fake and misleading reviews.
- Don’t pay for reviews or only ask happy customers to leave them. Google’s policies forbid both.
- Ask before using a photo or tagging a customer.
- Reply to the review where it was posted, too. A thank-you there shows other shoppers you’re listening.
Good to know
Do I need permission to share a customer’s review?
Public reviews can usually be shared, but it’s good practice to use only the first name and last initial, and to ask before using a customer’s photo or tagging them.
Can I edit a review to make it shorter?
You can shorten it with an ellipsis (…) as long as you don’t change its meaning. Never change the words, the rating or the tone.
How often should a dealership post reviews?
About once a week works well. It’s a simple, regular post that fills gaps between vehicle and sales posts.
Make your next ad in about a minute
Paste a vehicle link, pick a look and post something great today. 40 free credits, no credit card.
Start your free trial