Black Friday and year-end sales event ads for car dealerships
How car dealerships can plan Black Friday, Boxing Day and year-end sales event ads: a timeline, the ads to make, offer wording and the fine print.
Car dealership marketing, made practical
Ideas, calendars and how-to guides for dealers and the people who market them — written to help you post more and sell more.
Google Business Profile posts for car dealerships
How car dealerships can use Google Business Profile posts: which post type to use, the right image size, what to post each week and the mistakes to avoid.
How to turn customer reviews into social media posts
Turn your best Google, Facebook and DealerRater reviews into social posts: which reviews to pick, how to design them, captions to use and the rules to follow.
Used car window stickers and the FTC Buyers Guide, explained
What to put on a used car window sticker, how the FTC Buyers Guide works, and how to print both from a VIN with specs, fuel economy and a QR code.
Short video ads for car dealers: Reels, TikTok and Stories
How car dealerships can make short video ads for Reels, TikTok, Stories and Facebook without a film crew: lengths, sizes, the first three seconds and ideas.
25 service department marketing ideas for car dealerships
25 car dealership service department marketing ideas: seasonal specials, tire campaigns, recall reminders, how-to tips and posts that bring customers back.
Trade-in and “We buy cars” ads that fill your used lot
How car dealerships can advertise for trade-ins and buy cars from the public: offer ideas, ad wording, where to post and how to follow up.
AI marketing for car dealerships: what works and what to watch
How car dealerships can use AI for marketing: ads, captions, videos and planning, plus the guardrails that keep your ads accurate, honest and on-brand.
EV and hybrid marketing ideas for car dealerships
How car dealerships can market electric and hybrid vehicles: answer range and charging questions, post ideas, event ideas and how to talk about incentives.
How to advertise car payments, rates and lease offers
A plain-English guide to advertising monthly payments, finance rates, 0% APR and lease offers in car dealership ads, including the fine print they need.
Pickup truck marketing ideas for car dealerships
How dealerships can market pickup trucks: Truck Month, work-truck and fleet ads, towing and payload posts, accessories and the photos that sell trucks.
Community marketing ideas for car dealerships
How car dealerships can market in their community: holiday greetings, sponsorships, local landmarks, events and charity drives that build goodwill and sales.
Luxury car dealership marketing: less shouting, more sophistication
How luxury and premium car dealerships should advertise: restrained design, fewer words, private events, concierge service and certified pre-owned.
Credit and financing ads for car dealers: what works and what to avoid
How car dealerships can advertise financing and credit help honestly: pre-approval ads, first-time buyer and rebuilding-credit messages, wording and rules.
Email marketing for car dealerships: a simple plan
A simple email marketing plan for car dealerships: what to send, how often, subject lines, image sizes and the CAN-SPAM and CASL rules to follow.
“Sold!” and delivery-day posts: the easiest proof you can share
Why car dealerships should post Sold! and delivery-day photos, how to ask customers for permission, photo tips, caption ideas and how often to post them.
Winter marketing ideas for car dealerships
Winter marketing ideas for car dealerships: winter tire campaigns, winter checks, AWD and 4x4 spotlights, remote starters, holiday events and Boxing Day.
How to take better vehicle photos for your ads
Tips for better vehicle photos on a dealership lot with just a phone: the best angles, light and backgrounds, which shots to take and how to make them ad-ready.
40 car dealership social media post ideas that actually sell
40 proven social media post ideas for car dealerships, from vehicle spotlights and service tips to community posts, with tips to make each one work.
The car dealer marketing calendar for the US and Canada
A month-by-month marketing calendar for car dealerships in the US and Canada: holidays, sales events, tax season, tire season and service campaigns.
How to market used car inventory on social media
A practical system for marketing used-car inventory on Facebook, Instagram and Marketplace: post on arrival, refresh aging units and turn sold units into proof.
How to write Facebook captions that sell cars
A simple formula for car dealership Facebook and Instagram captions: a scroll-stopping hook, the benefit, honest urgency, the fine print and a link.
The car dealer ad size cheat sheet
Every ad size a car dealership needs in one place: Facebook, Instagram, Stories, Google Business, website banners, email, display ads, flyers and billboards.
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