The car dealer ad size cheat sheet
The right size means no awkward cropping and no text hidden behind buttons. Here’s every size a dealership commonly needs — social, website, email, display and print.
Each platform crops images differently, and a design made for one spot rarely works in another. A square post squeezed into a homepage slider loses the vehicle; a wide banner shrunk into a Story becomes unreadable. Use this cheat sheet to make each version the right shape from the start.
Social media
| Placement | Shape | Recommended pixels | Notes |
|---|---|---|---|
| Facebook & Instagram feed | 1:1 | 1080 × 1080 | Works almost everywhere |
| Instagram portrait post | 4:5 | 1080 × 1350 | Takes up more of the phone screen |
| Stories, Reels & TikTok | 9:16 | 1080 × 1920 | Keep text out of the top ~14% and bottom ~20% |
| Wide ad / YouTube | 16:9 | 1920 × 1080 | Facebook link ads and video |
| Facebook cover photo | about 2.6:1 | 1640 × 624 | Your profile picture covers the lower-left corner |
| Google Business Profile post | 4:3 | 1200 × 900 | Shows in Google Maps and Search |
Website and blog
| Placement | Pixels or shape | Notes |
|---|---|---|
| Homepage slider banner | 21:9 (e.g. 2520 × 1080) | Check your website provider’s exact size |
| D2C Media site banner | 2000 × 555 | Common on D2C-built dealer websites |
| Blog header / link preview | 1200 × 630 | Also used when a link is shared on social |
Dealer website platforms each have their own banner sizes, and they often crop the edges on phones. Keep the text grouped on one side, away from the edges, and let the vehicle fill the other side. See website banners.
| Placement | Pixels | Notes |
|---|---|---|
| Email header | 1200 × 400 | Shown about 600 pixels wide — big text only |
| Email feature image | 1200 × 600 | The main image in a newsletter |
Most email designs are about 600 pixels wide, so create images at double that width for sharp results on high-resolution screens — and assume some readers have images turned off, so repeat the key offer in the email text. See email marketing for car dealerships.
Display ads
| Name | Pixels | Where it shows |
|---|---|---|
| Medium rectangle | 300 × 250 | The most common web ad |
| Leaderboard | 728 × 90 | Top of web pages |
| Half page | 300 × 600 | Sidebars |
| Wide skyscraper | 160 × 600 | Tall sidebars |
| Mobile banner | 320 × 100 | Phone web pages |
Display ads are tiny. Use one short headline, your logo and a button — and save the fine print for the landing page where your platform allows it.
Print and outdoor
| Piece | Pixels | Print size |
|---|---|---|
| Flyer | 2550 × 3300 | 8.5 × 11 in at 300 DPI |
| Postcard | 1800 × 1200 | 6 × 4 in at 300 DPI |
| Digital billboard | 1400 × 400 | Check your billboard company’s exact size |
Make every size from one design
Instead of rebuilding an ad for each spot, design once and adapt. In DealerAdGen, every size above is a ready-made option (plus any custom size), and a campaign set makes matching versions of the same design for a feed post, story, website banner, email header and Google Business post at once. Platforms change their recommendations from time to time, so it’s worth checking each one’s help pages for the latest specs.
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