Car dealer marketing in Baltimore, MD

Dealers in Baltimore sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Baltimore

• Winter tire and battery packages
• AWD and all-season vehicles
• Summer AC service and road-trip checks
• Trade-in events for used inventory

A seasonal plan for Baltimore

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Baltimore

Shoppers in Baltimore search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in Maryland

Maryland limits “as is” used-car sales, so “Implied Warranties Only” is usually the right choice for used cars. Check Maryland’s consumer protection rules and the FTC’s Used Car Rule before each campaign. The guide to advertising payments, rates and leases covers the disclosures to include.