Car dealer marketing in Calgary, Alberta

Dealers in Calgary sell into a market with its own seasons. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Calgary

• AWD SUVs and 4x4 trucks for the winter
• Block heaters, remote starts and battery checks
• Summer AC service and road-trip checks
• Trade-in events for trucks and family vehicles

A seasonal plan for Calgary

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Calgary

Shoppers in Calgary search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in Alberta

Advertised prices and financing have to be clear and complete. Check your province’s consumer protection and motor vehicle rules before each campaign, and follow Canada’s anti-spam law (CASL) for email. The guide to advertising payments, rates and leases covers the disclosures to include.