Car dealer marketing in Chicago, IL

Dealers in Chicago sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Chicago

• Winter tire packages and battery checks before the snow
• AWD and all-season SUVs for lake-effect storms
• Summer AC service and road-trip checks
• Trade-in events before the spring selling season

A seasonal plan for Chicago

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Chicago

Shoppers in Chicago search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in Illinois

Used cars sold in the United States fall under the FTC’s Used Car Rule, so every used vehicle needs a Buyers Guide. Advertised prices, payments and rates need their full disclosures, and email follows the CAN-SPAM Act. Check Illinois’s rules too; states can add their own. The guide to advertising payments, rates and leases covers the disclosures to include.