Car dealer marketing in Columbus, OH

Dealers in Columbus sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Columbus

• Winter tire packages and battery checks
• AWD and all-season SUVs
• Spring detailing to clear road salt
• Summer AC service and road-trip checks

A seasonal plan for Columbus

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Columbus

Shoppers in Columbus search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in Ohio

Used cars sold in the United States fall under the FTC’s Used Car Rule, so every used vehicle needs a Buyers Guide. Advertised prices, payments and rates need their full disclosures, and email follows the CAN-SPAM Act. Check Ohio’s rules too; states can add their own. The guide to advertising payments, rates and leases covers the disclosures to include.