Car dealer marketing in El Paso, TX

Dealers in El Paso sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in El Paso

• AC service and cooling checks for dry heat
• Trucks and SUVs for work and outdoor driving
• Battery checks for extreme summer heat
• Mild-winter sales events

A seasonal plan for El Paso

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in El Paso

Shoppers in El Paso search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in Texas

Used cars sold in the United States fall under the FTC’s Used Car Rule, so every used vehicle needs a Buyers Guide. Advertised prices, payments and rates need their full disclosures, and email follows the CAN-SPAM Act. Check Texas’s rules too; states can add their own. The guide to advertising payments, rates and leases covers the disclosures to include.