Car dealer marketing in Fresno, CA

Dealers in Fresno sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Fresno

• Trucks and SUVs for farm and work driving
• AC service and cooling checks for hot summers
• Fog-season lighting and wiper checks
• Trade-in events for used trucks

A seasonal plan for Fresno

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Fresno

Shoppers in Fresno search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in California

California has its own dealer licensing and advertising rules as well as the federal ones. Check the California rules before each campaign, and follow the FTC’s Used Car Rule and CAN-SPAM for email. The guide to advertising payments, rates and leases covers the disclosures to include.