Car dealer marketing in Los Angeles, CA

Dealers in Los Angeles sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Los Angeles

• AC service and cooling specials for long, hot summers
• EV and hybrid spotlights for commuters on freeways
• Convertibles and SUVs for coastal weekends
• Used-car offers with clear mileage and history details

A seasonal plan for Los Angeles

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Los Angeles

Shoppers in Los Angeles search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in California

California has its own dealer licensing and advertising rules as well as the federal ones. Check the California rules before each campaign, and follow the FTC’s Used Car Rule and CAN-SPAM for email. The guide to advertising payments, rates and leases covers the disclosures to include.