Car dealer marketing in Louisville, KY

Dealers in Louisville sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Louisville

• All-season and AWD vehicles for winter ice
• Summer AC service and road-trip checks
• Trade-in events for used inventory
• Family SUVs and sedans for everyday driving

A seasonal plan for Louisville

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Louisville

Shoppers in Louisville search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in Kentucky

Used cars sold in the United States fall under the FTC’s Used Car Rule, so every used vehicle needs a Buyers Guide. Advertised prices, payments and rates need their full disclosures, and email follows the CAN-SPAM Act. Check Kentucky’s rules too; states can add their own. The guide to advertising payments, rates and leases covers the disclosures to include.