Car dealer marketing in Phoenix, AZ

Dealers in Phoenix sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Phoenix

• AC service and cooling checks before summer
• Battery and tire checks for extreme heat
• Winter sales events while the weather is mild
• Convertibles and SUVs for the sunny months

A seasonal plan for Phoenix

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Phoenix

Shoppers in Phoenix search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in Arizona

Used cars sold in the United States fall under the FTC’s Used Car Rule, so every used vehicle needs a Buyers Guide. Advertised prices, payments and rates need their full disclosures, and email follows the CAN-SPAM Act. Check Arizona’s rules too; states can add their own. The guide to advertising payments, rates and leases covers the disclosures to include.