Car dealer marketing in Saint John, New Brunswick

Dealers in Saint John sell into a market with its own seasons. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Saint John

• AWD and all-season vehicles for coastal winters
• Work trucks and vans for trades and fleets
• Winter tire and brake checks before the cold sets in
• Trade-in offers for used inventory

A seasonal plan for Saint John

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Saint John

Shoppers in Saint John search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in New Brunswick

Advertised prices and financing have to be clear and complete. Check your province’s consumer protection and motor vehicle rules before each campaign, and follow Canada’s anti-spam law (CASL) for email. The guide to advertising payments, rates and leases covers the disclosures to include.