Car dealer marketing in Vancouver, British Columbia

Dealers in Vancouver sell into a market with its own seasons. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Vancouver

• Winter tires for mountain highway trips
• AWD and hybrid vehicles for wet-weather commuting
• Wiper, brake and tire checks for the rainy season
• Summer road trips and outdoor-gear vehicles

A seasonal plan for Vancouver

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Vancouver

Shoppers in Vancouver search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in British Columbia

Advertised prices and financing have to be clear and complete. Check British Columbia’s consumer protection rules before each campaign, and follow Canada’s anti-spam law (CASL) for email. The guide to advertising payments, rates and leases covers the disclosures to include.