Car dealer marketing in Washington, DC

Dealers in Washington sell into a market with its own seasons and driving habits. The best campaigns follow the weather and the calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Washington

• Commuter-friendly hybrids and fuel-efficient cars
• Winter tire and battery checks
• Summer AC service and road-trip checks
• Trade-in events for newer vehicles

A seasonal plan for Washington

The full month-by-month plan, including US and Canadian holidays, is in the car dealer marketing calendar.

Get found on Google in Washington

Shoppers in Washington search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, use your real city name in the text, and reply to every review. Here’s how to post on Google Business Profile.

Rules to know in District of Columbia

District of Columbia limits “as is” used-car sales, so “Implied Warranties Only” is usually the right choice for used cars. Check District of Columbia’s consumer protection rules and the FTC’s Used Car Rule before each campaign. The guide to advertising payments, rates and leases covers the disclosures to include.