Car dealer marketing in Quebec City, Quebec

Dealers in Quebec City sell into a market with its own seasons, events and communities. The best campaigns follow the weather and the local calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Quebec City

• Winter tires, AWD and 4x4s for heavy snow
• Remote starters and heated seats for very cold mornings
• French-language ads and captions (required by law)
• Summer tourism and road trips along the St. Lawrence

A seasonal plan for Quebec City

The full month-by-month plan, including Canadian holidays, is in the car dealer marketing calendar.

Local dates to plan around

• Carnaval de Québec (February): winter-ready and AWD posts
• Festival d’été de Québec (July): summer events
• Winter tire deadline (December 1): changeover campaigns
• Fête nationale (June 24): long-weekend sales

Make the posts a week or two ahead so they’re ready to go. The seasonal ad ideas have ready-made themes for the big national dates.

Get found on Google in Quebec City

Shoppers search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, and reply to every review. People also search by their own community, so name the places you serve in your posts and captions: Lévis, Sainte-Foy, Charlesbourg, Beauport, L’Ancienne-Lorette and Saint-Augustin-de-Desmaures. Here’s how to post on Google Business Profile.

Ads, email and print for Quebec City dealers

Shoppers in Quebec City see your dealership in more places than social media. Use the same look and the same offer everywhere, so each place backs up the others:

• Social and Google posts: a vehicle spotlight, an offer or a service special every week. Social media posts come in every size, with captions written for each platform.
• Email campaigns: new arrivals, service reminders and seasonal offers to past customers, following Canada’s anti-spam law (CASL): get consent first and include an unsubscribe link. Here’s how to plan dealership emails.
• Print and showroom materials: postcard mailers, flyers, showroom posters and window stickers with a QR code that counts every scan, so you know which vehicles shoppers look at on the lot. See print ads.
• Video: short Reels, TikToks and YouTube Shorts from your own vehicle photos. See video ads.
• Weather-timed ads: have the ad ready before the forecast turns: batteries and tires ahead of a cold snap, AC service before a heat wave, storm-ready checks before severe weather. More in weather and winter marketing ideas.

Rules to know in Quebec

Quebec dealers follow the Consumer Protection Act, enforced by the Office de la protection du consommateur (OPC): advertised prices must include every charge except GST and QST, and credit and lease ads need their full terms. Under the Charter of the French Language, ads must be in French; another language can appear alongside it, as long as the French is at least as prominent. Winter tires are required on passenger vehicles from December 1 to March 15. Follow Canada’s anti-spam law (CASL) for email. The guide to advertising payments, rates and leases covers the disclosures to include, and DealerAdGen’s compliance check flags a payment or lease offer that’s missing them as you type.