Service department marketing guides
Ready-to-use plans for every kind of service ad: when to run it, what to say, headline ideas, sample captions and the fine print to include.
Service brings customers back every few months, and the people who service with you are the most likely to buy their next vehicle from you. These guides cover each kind of service ad a dealership runs, with the timing, wording and fine print that make it work. For a quick list of ideas, start with 25 service department marketing ideas.
ServiceOil change ads and couponsThe service ad that brings customers back most often. How to price it, word it and post it so the bays stay full.
ServiceTire sale ads and promotionsTire promotions are high-value and seasonal. How to build “buy 3 get 1”, rebate and package offers people trust.
ServiceWinter tire changeover and storage adsTwice a year everybody needs the same appointment. How to fill the schedule early instead of being swamped after the first snow.
ServiceBrake service adsBrakes are a safety purchase. How to advertise brake inspections and specials calmly and clearly, without scare tactics.
ServiceBattery test and replacement adsCold mornings and hot summers both kill batteries. How to time battery ads to the weather so they land when people worry.
ServiceAir conditioning service adsAC service sells itself on the first hot day. How to get ahead of the heat and fill the schedule before everyone calls at once.
ServiceAlignment and pothole season adsEvery spring, potholes knock vehicles out of alignment. How to turn pothole season into a steady stream of service visits.
ServiceSeasonal inspection and road-trip check adsWinter-ready checks, road-trip checks and back-to-school safety checks: simple packages that bring in customers who don’t know what they need.
ServiceRecall notice posts and campaignsRecalls are a chance to help, not panic. How to tell owners about open recalls calmly, clearly and in line with the rules.
ServiceService reminder emails and win-back campaignsYour past customers are your easiest service bookings. How to set up reminders and win back customers who stopped coming in.
ServiceCollision and body shop adsNobody shops for a body shop until they need one. How to be the name people remember after a fender-bender.
ServiceDetailing and appearance adsDetailing is the most photogenic service you sell. How to package it and show before-and-after results people can’t scroll past.
ServiceAccessory and install adsRemote starters, hitches, mats, roof racks and lift kits: easy add-on sales with the right seasonal timing.
ServiceEV and hybrid service marketingEV owners think they never need service. How to market the maintenance they do need: tires, brakes, cabin filters, software and the 12-volt battery.
ServiceService reviews, team spotlights and trust postsPeople choose a service department they trust. How to turn reviews, technicians and behind-the-scenes moments into posts that build it.
Make any of these in about a minute. DealerAdGen’s service ad types (Service Special, Tire Deals, Seasonal Service, Recall Notice, Collision & Body, and Parts & Accessories) fill in your logo, colours and fine print, then give you every size and the captions. Start free with 40 credits, no credit card.
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