Service reminder emails and win-back campaigns for dealerships
Your past customers are your easiest service bookings. How to set up reminders and win back customers who stopped coming in.
Your past customers are your easiest service bookings. How to set up reminders and win back customers who stopped coming in. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| By mileage or time since the last visit | Usually 5,000–8,000 km / 3,000–5,000 mi, or every 6 months. |
| Seasonal | Tire changeovers, winter checks and road-trip checks to everyone who did one last year. |
| Lapsed customers (12+ months) | A friendly “we miss you” offer. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- A personal subject line (“Your [model] is due for service”)
- What’s due, and a single offer
- A one-tap booking link
- Your address, a real reply address and an unsubscribe link (CAN-SPAM in the US, CASL in Canada)
Headline ideas
- Your vehicle is due for service
- It’s been a while. Here’s $X off.
- Time for your tire swap
- Book your next oil change in one tap
- Your service history, all in one place
- We miss you at [Your Dealership]
A sample caption
Subject: Your [model] is due for service. Hi [first name], it’s been about 6 months since your last visit, so your [model] is likely due for an oil change and tire rotation. Book in one tap below, and as a thank-you for coming back, enjoy $X off your next service. [Book now] See you soon, the [Your Dealership] service team.
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “$X off services of $X or more. One per customer. Expires [date].”
- Include your dealership’s mailing address and an unsubscribe link in every email.
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- In Canada, CASL requires consent; customers who bought or serviced with you in the last 2 years usually count as implied consent.
- Keep it short: one service, one offer, one button.
- Use a DealerAdGen email header (the Email header size) so your emails match your social posts.
More service marketing guides
Good to know
How often should a dealership send service emails?
One reminder when a service is due, plus a handful of seasonal emails a year, is plenty. Too many emails train people to ignore you or unsubscribe.
How do I make service reminder emails in DealerAdGen?
Choose the Service Special ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
Make your next ad in about a minute
Paste a vehicle link, pick a look and post something great today. 40 free credits, no credit card.
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