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Tire sale ads and promotions for dealerships

Tire promotions are high-value and seasonal. How to build “buy 3 get 1”, rebate and package offers people trust.

Tire promotions are high-value and seasonal. How to build “buy 3 get 1”, rebate and package offers people trust. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.

When to run it

WhenWhy
Spring (March to May)All-season and summer tire sales as people swap off winter tires and plan road trips.
Fall (September to November)Winter tire packages and all-weather tires, especially in Canada and snowy US states.
Manufacturer rebate windowsTire brands run mail-in rebates a few times a year. Line your ads up with them.

See the whole year at a glance in the car dealer marketing calendar.

What to put in the ad

  • The offer in plain words: “Buy 3, get the 4th for $1”, “$100 off a set of 4”, “Up to $X rebate”
  • Which brands or sizes it applies to, or “select tires”
  • What’s included: mounting, balancing, valve stems, disposal, alignment check
  • The end date, and for rebates, that it’s a mail-in or online rebate from the manufacturer

Headline ideas

  • Buy 3, get the 4th for $1
  • New tires, safer stops
  • Up to $X back on a set of 4
  • Road trip ready: tire sale on now
  • Installed, balanced and road-tested
  • The right tires for your vehicle, today

A sample caption

Tire sale at [Your Dealership]: buy 3 select tires and get the 4th for $1, with mounting and balancing included. Our team will match the right tire to how and where you drive. Book your install online or call [phone]. Ends [date].

Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.

Fine print to include

  • “On select tire brands and sizes. Installation includes mounting and balancing; alignment extra unless stated.”
  • “Rebate is from the manufacturer by mail or online; allow X weeks.”
  • “Taxes, environmental/disposal fees extra where applicable. Expires [date].”

Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.

Tips that make it work

  • Show the tread up close or tires stacked in your service drive; it reads as “real offer” more than a car on a road.
  • Explain the rebate in one line. Confusing rebate maths makes people scroll past.
  • Follow up with a “tire check” post: free tread depth check, so people who aren’t ready to buy still come in.
Make it in DealerAdGen. In Quick ads, choose Tire Deals, type your offer, and get the ad in every size with captions in about a minute. Or start from the free service ad templates.

More service marketing guides

Questions

Good to know

Can I advertise “free” tire installation?

Yes, if it’s really included at no extra charge with the tire purchase. Say what “installation” covers (mounting, balancing, valve stems) and list anything extra, like alignment or disposal fees, in the fine print.

How do I make tire sale ads in DealerAdGen?

Choose the Tire Deals ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.

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