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EV and hybrid service marketing for dealerships

EV owners think they never need service. How to market the maintenance they do need: tires, brakes, cabin filters, software and the 12-volt battery.

EV owners think they never need service. How to market the maintenance they do need: tires, brakes, cabin filters, software and the 12-volt battery. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.

When to run it

WhenWhy
After deliveryA “your first EV service” welcome around 6 months in.
SeasonalWinter range and tire checks; summer battery-cooling checks.
Tire seasonEVs are heavy and wear tires faster, so tire offers matter more.

See the whole year at a glance in the car dealer marketing calendar.

What to put in the ad

  • What EVs still need: tire rotations, brake fluid, cabin air filters, coolant, wiper blades, the 12-volt battery
  • Certified EV technicians, if you have them
  • Software updates and charging-equipment advice
  • Booking details

Headline ideas

  • EVs need less service, not none
  • Your EV’s first check-up
  • Heavy car, hard on tires
  • Winter range check for your EV
  • Certified EV technicians on site
  • Charging questions? Ask us.

A sample caption

Electric vehicles need less maintenance, but not none. Book an EV check-up at [Your Dealership]: tire rotation, brake fluid test, cabin air filter, 12-volt battery test and a software check, all by certified EV technicians. [link]

Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.

Fine print to include

  • “Services vary by model; see your owner’s manual for the schedule.”
  • “Plus taxes. Expires [date].”

Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.

Tips that make it work

  • Educate first. Many EV owners don’t know about tire wear or the 12-volt battery, so short tips perform well.
  • Mention winter range tips in cold climates; it’s the number-one worry.
  • Invite EV owners to a charging Q&A night; it builds loyalty and referrals.
Make it in DealerAdGen. In Quick ads, choose Service Special, type your offer, and get the ad in every size with captions in about a minute. Or start from the free service ad templates.

More service marketing guides

Questions

Good to know

What maintenance do EVs actually need?

Tire rotations (EVs are heavy), brake fluid and brake checks, cabin air filters, wiper blades, coolant for the battery system on many models, and the 12-volt battery. The owner’s manual lists the exact schedule.

How do I make ev service ads in DealerAdGen?

Choose the Service Special ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.

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