Winter tire changeover and storage ads for dealerships
Twice a year everybody needs the same appointment. How to fill the schedule early instead of being swamped after the first snow.
Twice a year everybody needs the same appointment. How to fill the schedule early instead of being swamped after the first snow. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| Late September to November | Fall changeover: “book before the first snow.” In Quebec, winter tires are required from December 1; on most BC highways, from October 1. |
| March to May | Spring changeover back to all-season or summer tires, and tire storage pickups. |
| The week before a forecast snowfall | A short, urgent “snow is coming, book now” post fills cancellations. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- The changeover price (on rims, off rims) and how long it takes
- Tire storage: price per season and what’s included (cleaning, inspection, bagging)
- Booking: online link, phone, and whether you take walk-ins
- A reminder to check tread depth and the date code (tires age out even with tread left)
Headline ideas
- Beat the rush: book your tire swap
- First snow is coming. Are your tires ready?
- Changeover + storage, one easy visit
- Swap, store and go
- Winter tires: the cheapest safety upgrade
- Spring swap is open for booking
A sample caption
Snow’s on the way. Book your winter tire changeover at [Your Dealership] now and skip the first-storm lineup. Tires already on rims are swapped in about 30 minutes, and we’ll check tread and pressure while you’re here. Need a place to keep your summer set? Ask about tire storage. Book online: [link].
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “Changeover on rims $X; off rims (mount and balance) $X. Plus taxes.”
- “Storage per season; tires must be picked up within X days of the season’s end.”
- “Appointments limited; book early.”
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- Start fall posts in late September in Canada and the northern US; by the first snow it’s too late to plan.
- Post appointment availability honestly (“Only Saturdays left this week”); it creates real urgency.
- Send the same message as an email to last year’s changeover customers; they’re the easiest bookings you’ll get.
More service marketing guides
Good to know
When should dealers start winter tire ads?
In late September in most of Canada and the snow-belt US, and earlier (mid-September) in the North. Quebec requires winter tires from December 1 and many BC highways from October 1, which are natural deadlines to mention.
How do I make tire changeover ads in DealerAdGen?
Choose the Seasonal Service ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
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