Detailing and appearance ads for dealerships
Detailing is the most photogenic service you sell. How to package it and show before-and-after results people can’t scroll past.
Detailing is the most photogenic service you sell. How to package it and show before-and-after results people can’t scroll past. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| Spring | Wash away winter salt and sand: the biggest detailing season in the north. |
| Before selling or trading in | A detail can raise trade-in value; say so. |
| Holidays and gifting | Detailing gift cards for birthdays, Father’s Day and the holidays. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- Clear packages: exterior, interior, full detail, with prices
- What each includes (hand wash, clay, wax or sealant, shampoo, odour removal)
- Add-ons: ceramic coating, headlight restoration, paint correction
- How long it takes and whether a shuttle or loaner is available
Headline ideas
- Spring clean for your car
- Like the day you drove it home
- Full detail: $X
- Salt be gone
- Selling your car? Detail it first.
- Give the gift of a clean car
A sample caption
Winter’s over; time to wash it away. Book a full detail at [Your Dealership]: hand wash, clay bar, wax, interior shampoo and a salt-stain treatment for your floor mats. Most vehicles are ready the same day. $X this month. [link]
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “Prices for cars; SUVs, trucks and vans extra. Heavily soiled vehicles may cost more.”
- “Ceramic coating priced separately. Expires [date].”
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- Before-and-after photos are the whole ad. Take them in the same spot and the same light.
- Short videos of foam cannons and paint correction get huge engagement on Reels and TikTok.
- Offer a “trade-in ready” detail to customers who are about to sell.
More service marketing guides
Good to know
Do detailing posts help sell cars too?
Yes. They show the care your team takes, and a “trade-in ready detail” offer brings in owners who are thinking about their next vehicle, which gives your sales team a warm lead.
How do I make detailing ads in DealerAdGen?
Choose the Service Special ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
Make your next ad in about a minute
Paste a vehicle link, pick a look and post something great today. 40 free credits, no credit card.
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