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Collision and body shop ads for dealerships

Nobody shops for a body shop until they need one. How to be the name people remember after a fender-bender.

Nobody shops for a body shop until they need one. How to be the name people remember after a fender-bender. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.

When to run it

WhenWhy
Winter and storm seasonsSlippery roads mean more collisions; stay visible.
After hailstormsPaintless dent repair and hail-damage offers.
All yearSteady “we work with all insurance companies” awareness posts.

See the whole year at a glance in the car dealer marketing calendar.

What to put in the ad

  • That you work with all insurance companies (if true), and help with the claim
  • Free estimates, and whether they can be done from photos
  • Factory-certified repairs and OEM parts, if you offer them
  • Rental or loaner help, and a lifetime warranty on workmanship if you offer one

Headline ideas

  • Accidents happen. We make it easy.
  • Free estimates from your photos
  • We work with all insurance companies
  • Factory-certified collision repair
  • Hail damage? We can help.
  • Back on the road, like it never happened

A sample caption

Had a fender-bender? [Your Dealership] Collision Centre makes it easy: free estimates (even from your photos), help with your insurance claim, and factory-certified repairs with genuine parts. Call [phone] or send us photos at [link].

Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.

Fine print to include

  • “Estimates are free; final cost depends on the inspection and your insurance coverage.”
  • “Rental assistance subject to availability and insurance terms.”
  • Only mention certifications and warranties you actually hold.

Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.

Tips that make it work

  • Before-and-after photos of real repairs (with plates removed and the owner’s OK) are your strongest content.
  • Explain the claim process in three steps; it’s what worries people most.
  • In some places you can’t imply insurers require a certain shop; keep it to “you choose where your vehicle is repaired.”
Make it in DealerAdGen. In Quick ads, choose Collision & Body, type your offer, and get the ad in every size with captions in about a minute. Or start from the free service ad templates.

More service marketing guides

Questions

Good to know

Can I say “insurance-approved” in body shop ads?

Be careful. In many places, customers have the right to choose their repair shop, and implying an insurer requires a particular shop can be misleading. “We work with all insurance companies” is safer, if it’s true.

How do I make collision center ads in DealerAdGen?

Choose the Collision & Body ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.

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