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Recall notice posts and campaigns for dealerships

Recalls are a chance to help, not panic. How to tell owners about open recalls calmly, clearly and in line with the rules.

Recalls are a chance to help, not panic. How to tell owners about open recalls calmly, clearly and in line with the rules. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.

When to run it

WhenWhy
When a big recall is announcedPost a calm, factual notice that owners can book the free repair with you.
QuarterlyA general “check your VIN for open recalls” reminder.
When parts arriveTell waiting owners that parts are in and appointments are open.

See the whole year at a glance in the car dealer marketing calendar.

What to put in the ad

  • That recall repairs are free at an authorized dealer
  • How to check: the NHTSA recall lookup (US) or Transport Canada’s recall database (Canada), or call you with the VIN
  • Which models and years, only as stated in the official notice
  • How to book, and whether a loaner or shuttle is available

Headline ideas

  • Check your vehicle for open recalls
  • Recall repairs are free. Book yours.
  • Parts are in: recall appointments open
  • Is there a recall on your vehicle?
  • Two minutes to check your VIN
  • Safety first: free recall service

A sample caption

Is there an open recall on your vehicle? Recall repairs are free at an authorized dealer. Check your VIN at [NHTSA.gov/recalls or Transport Canada’s recall site] or call us at [phone] and we’ll look it up. Book your free recall service at [Your Dealership]: [link].

Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.

Fine print to include

  • “Recall repairs are performed at no charge by authorized dealers. Eligibility determined by VIN.”
  • “Parts availability may vary.”

Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.

Tips that make it work

  • Use a calm, informative design, not alarm colours or warning triangles everywhere.
  • Never overstate the risk or name a recall your store can’t fix; quote the official notice.
  • Follow your manufacturer’s recall communication rules; some have their own approved wording.
Make it in DealerAdGen. In Quick ads, choose Recall Notice, type your offer, and get the ad in every size with captions in about a minute. Or start from the free service ad templates.

More service marketing guides

Questions

Good to know

Can dealers advertise recalls on social media?

Yes, as a helpful notice. Stick to the official facts, say the repair is free, tell people how to check their VIN, and follow your manufacturer’s guidance for recall communications.

How do I make recall posts in DealerAdGen?

Choose the Recall Notice ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.

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