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Seasonal inspection and road-trip check ads for dealerships

Winter-ready checks, road-trip checks and back-to-school safety checks: simple packages that bring in customers who don’t know what they need.

Winter-ready checks, road-trip checks and back-to-school safety checks: simple packages that bring in customers who don’t know what they need. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.

When to run it

WhenWhy
October and NovemberWinter readiness: battery, wipers, coolant, lights and tires.
May and June, and before long weekendsRoad-trip check: fluids, brakes, tires, AC and lights.
AugustBack-to-school safety check for family vehicles.

See the whole year at a glance in the car dealer marketing calendar.

What to put in the ad

  • A short, specific checklist of what’s inspected
  • The price, or free with an oil change
  • What happens if something’s found: a written quote, no work without approval
  • Booking details and an end date

Headline ideas

  • Winter-ready check: $X
  • Road trip? Get checked first
  • Back-to-school safety check
  • 25-point inspection, no surprises
  • Peace of mind before you go
  • Check it before the long weekend

A sample caption

Heading out this long weekend? Get a road-trip check at [Your Dealership]: tires, brakes, fluids, lights, wipers and AC, with a written report you can keep. If anything needs work, you’ll get a quote first. $X, or free with an oil change. Book: [link]

Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.

Fine print to include

  • “Inspection only; repairs quoted separately and done only with your approval.”
  • “Free with oil change at regular price. Expires [date].”

Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.

Tips that make it work

  • Show the checklist itself in the ad: people like knowing exactly what they get.
  • Send customers a photo report of their inspection; it builds trust and gets shared.
  • Tie the timing to your local calendar: long weekends, school start, first frost.
Make it in DealerAdGen. In Quick ads, choose Seasonal Service, type your offer, and get the ad in every size with captions in about a minute. Or start from the free service ad templates.

More service marketing guides

Questions

Good to know

What should a winter-ready check include?

Battery test, wiper blades and washer fluid, coolant strength, tires and tread, lights, and brakes. In very cold places, add block heater and remote starter checks.

How do I make inspection specials in DealerAdGen?

Choose the Seasonal Service ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.

Continue
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