Oil change ads and coupons for dealerships
The service ad that brings customers back most often. How to price it, word it and post it so the bays stay full.
The service ad that brings customers back most often. How to price it, word it and post it so the bays stay full. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| All year | Oil changes are steady, so run a standing special and refresh the design every month. |
| Slow weeks | Push a limited-time price when the schedule has gaps (mid-month and after holidays are common). |
| Before road trips | Spring break, long weekends and summer holidays: pair the oil change with a road-trip check. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- The price, or “starting at” price, and what’s included (oil type, filter, top-ups, multi-point check)
- Which vehicles it covers: conventional, synthetic blend or full synthetic, and the oil capacity limit
- An expiry date and how to redeem it (show the coupon, mention the post, book online)
- One clear way to book: phone number, online booking link or “walk-ins welcome”
Headline ideas
- Oil change special: $X.XX
- Your engine called. It wants fresh oil.
- Full synthetic, done while you wait
- Quick oil change, no appointment needed
- Oil, filter and a free multi-point check
- Don’t wait for the light to come on
A sample caption
Due for an oil change? Get a full synthetic oil change for $X.XX at [Your Dealership], with a new filter and a free multi-point inspection. Most vehicles are done in under an hour, and you can book online or just drop by. Offer ends [date].
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “Up to X litres/quarts. Synthetic blend or full synthetic as listed. Plus taxes and shop supplies.” (Only add shop supplies if you charge them.)
- “Most vehicles. Diesel, European and specialty oils extra.”
- “Cannot be combined with other offers. Expires [date].”
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- Show a clean, close-up image (fresh oil, a clean engine bay or your service drive), not a generic car photo.
- Run the same offer as a Google Business Profile Offer post: it shows right on your listing.
- Use the same price everywhere, on your website, Google and social, so customers don’t see three different numbers.
More service marketing guides
Good to know
Should I use “starting at” pricing on oil change ads?
It’s common and fine as long as it’s honest: the “starting at” price must be available for typical vehicles, and the fine print should say what costs more (synthetic, larger engines, diesel). If almost every customer pays more, lead with the price they’ll actually pay.
How do I make oil change ads in DealerAdGen?
Choose the Service Special ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
Make your next ad in about a minute
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