Battery test and replacement ads for dealerships
Cold mornings and hot summers both kill batteries. How to time battery ads to the weather so they land when people worry.
Cold mornings and hot summers both kill batteries. How to time battery ads to the weather so they land when people worry. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| Before the first deep cold (October and November) | Cold weather exposes weak batteries; this is the biggest battery season in the north. |
| Peak summer heat | Heat shortens battery life too, especially in the South and Southwest. |
| After a cold snap | Post a quick “didn’t start this morning?” ad the same day. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- A free battery test
- Replacement price, or “starting at”, with the warranty length
- Installation and recycling of the old battery
- For EVs and hybrids: the 12-volt battery still needs testing
Headline ideas
- Free battery test, 5 minutes
- Will it start tomorrow morning?
- Cold-weather battery check
- New battery, installed today
- Don’t get stuck in the cold
- Hot summers are hard on batteries too
A sample caption
Cold mornings are coming. Stop by [Your Dealership] for a free 5-minute battery test, and if yours is on its way out, we can replace it the same day with a new battery and warranty. No appointment needed for the test. [address/link]
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “Battery price varies by vehicle; most vehicles $X–$X installed.”
- “Warranty terms from the battery manufacturer.”
- “Plus taxes and core/environmental fees where applicable.”
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- Use DealerAdGen’s weather-timed approach: have the ad made before the forecast turns, then post the day before a cold snap.
- Add remote starters and block heaters to the same post in the North.
- A photo of the battery tester screen showing a weak result is surprisingly effective.
More service marketing guides
Good to know
Do hybrids and EVs need battery service ads?
Yes. They still have a 12-volt battery that can fail, and owners often don’t know it. A short “EVs have a 12-volt battery too” post is helpful and a little surprising, which helps it get shared.
How do I make battery ads in DealerAdGen?
Choose the Service Special ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
Make your next ad in about a minute
Paste a vehicle link, pick a look and post something great today. 40 free credits, no credit card.
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