Seasonal ideas for car dealers, all year
Stuck on what to post? Pick the season, get a list of post ideas, example captions and ready-made ad templates.
A good sales calendar is mostly a list of reasons to talk to shoppers. These pages give you the reasons, the angles and the ads for each part of the year.
New Year
A fresh-start sale, year-end leftovers to clear, and winter-ready service. Ideas and ad templates for January.
Presidents Day and Family Day
A long weekend in the US (Presidents Day) and most of Canada (Family Day and similar). Ideas and templates for a mid-winter sale.
Tax refund season
Refund-season ideas that stay helpful and honest: down payments, first cars and trade-in value. Templates included.
Spring
Spring cleaning, spring sales, Easter hours and road-trip season. Post ideas and templates for March to May.
Memorial Day and Victoria Day
The unofficial start of summer is one of the busiest sale weekends of the year. Ideas and templates for the long weekend.
Summer
Father’s Day, grads, Canada Day, the Fourth of July and summer clearance. Ideas and templates to keep summer moving.
Labor Day and back to school
The last long summer weekend and the school-year rush. Ideas and templates for dealers in the US and Canada.
Fall
Truck month, fall colours, Halloween, Thanksgiving and winter prep. Post ideas and templates for the fall season.
Black Friday and Cyber Monday
Doorbusters, countdowns and online-only offers. Ideas and templates for the biggest sale weekend of the year.
Year-end and holidays
Year-end clearance, Boxing Week, holiday hours and gift-of-a-new-car ads. Ideas and templates for December.
For a month-by-month view, see the car dealer marketing calendar.
Good to know
What can I post when nothing special is happening?
Feature a vehicle of the week, a team member, a customer delivery or a service tip. See the social media post ideas list.
Does this cover Canada and the US?
Yes. The ideas include holidays for both countries, such as Memorial Day, Victoria Day, Canada Day, Labor Day and Boxing Week.
Are the templates free to use?
Yes. Create a free account, open a template, add your details and download.
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