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Presidents Day and Family Day car sales ideas

A long weekend in the US (Presidents Day) and most of Canada (Family Day and similar). Ideas and templates for a mid-winter sale.

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When: Third Monday of February.

The long weekend gives families a day off to shop together, and it lands before tax refunds arrive. It is a natural slot for a three-day event.

Presidents Day and Family Day post ideas

Start from one of these, then change the words, the offer and the dates to fit your store.

Three-day weekend event. Name the event, put the dates in big type and keep one headline offer.
Bring the whole family. Show a family-friendly vehicle and invite everyone to the test drive.
Valentine’s match. A playful “find your perfect match” ad in early February.
Pre-refund plan. Help people prepare: pre-approvals and trade-in values before their refund arrives.
Weekend hours. A clear hours post, so nobody shows up to a closed door on the holiday.
Winter service special. Pair the sale with a service coupon to keep the shop busy.

Example captions

Write your own with the free caption generator, or start from these.

  • “Long weekend, big savings. Bring the family and take a test drive. Open Saturday and Monday.”
  • “Looking for the one? Come find your perfect match this month.”

Presidents Day and Family Day ad templates

Each one opens in the app with your logo and colours ready to go.

Family Day Weekend car dealership ad template: No photo · February · family vehicles
Family Day WeekendNo photo · February · family vehiclesUse this template →
Holiday Sales Event car dealership ad template: December · festive
Holiday Sales EventDecember · festiveUse this template →
Find Your Match car dealership ad template: Motion · February · floating hearts
Find Your MatchMotion · February · floating heartsUse this template →
Weekend Sale car dealership ad template: Bold sales event · square
Weekend SaleBold sales event · squareUse this template →
Showroom Hours car dealership ad template: No photo · weekly hours
Showroom HoursNo photo · weekly hoursUse this template →
Closed for the Holiday car dealership ad template: No photo · closure notice
Closed for the HolidayNo photo · closure noticeUse this template →

Plan the whole year

See the full list in the car dealer marketing calendar. Next on the calendar: Tax refund season. Before: New Year.

Questions

Good to know

When should I start posting presidents day and family day ads?

Start teasing one to two weeks before and keep the main push to the last few days. A short countdown works well, and a thank-you or recap afterwards keeps the momentum.

Are these templates free?

Yes. Create a free DealerAdGen account (no credit card), open any template, add your logo, colours and fine print, change the words and download it.

Can I change the offer and the dates?

Yes. Every word in every template is editable, and your logo, phone and disclaimer fill in automatically.

Continue
GuideThe car dealer marketing calendar for the US and CanadaA month-by-month marketing calendar for car dealerships in the US and Canada: holidays, sales events, tax season, tire season and service campaigns. GuideHow to advertise car payments, rates and lease offersA plain-English guide to advertising monthly payments, finance rates, 0% APR and lease offers in car dealership ads, including the fine print they need. TemplatesSeasonal ideas for car dealers, all yearThought starters for every season of the car sales year: post ideas, captions and ad templates for US and Canadian dealerships.
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Make your presidents day and family day ads in minutes

Pick a template or type what you want, add your offer and details, and post. 40 free credits, no credit card.

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