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New Year car sales ideas

A fresh-start sale, year-end leftovers to clear, and winter-ready service. Ideas and ad templates for January.

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When: January.

January shoppers are resetting: new budget, new year, often a new vehicle on the list. Winter weather also makes reliability and traction a real concern, which is a good reason to talk to them.

New Year post ideas

Start from one of these, then change the words, the offer and the dates to fit your store.

Fresh start, fresh keys. A bold “New year, new ride” ad with one clear offer and the dates.
Last year’s models, this year’s deals. Clear remaining prior-year inventory with a simple “while they last” line.
Winter-ready checklist. A helpful post about tires, battery and wipers that sends people to your service lane.
Resolution: lower the payment. Pitch a lower payment or a better rate for people reviewing their budget.
Thank you for last year. A short thank-you to last year’s customers that builds goodwill for the year ahead.
Meet the team. Introduce the people behind the desk. Slow weeks are a good time for trust-building posts.

Example captions

Write your own with the free caption generator, or start from these.

  • “New year, new ride. Come see what we have on the lot this month. Message us or stop by.”
  • “Cold mornings are easier with a battery you can trust. Book a quick winter check this week.”

New Year ad templates

Each one opens in the app with your logo and colours ready to go.

New Year, New Ride car dealership ad template: January · midnight & gold
New Year, New RideJanuary · midnight & goldUse this template →
New Year Fireworks car dealership ad template: Motion · January · year counts up
New Year FireworksMotion · January · year counts upUse this template →
Winter Tire Changeover car dealership ad template: Motion · falling snow · service price
Winter Tire ChangeoverMotion · falling snow · service priceUse this template →
Winter Tire Package car dealership ad template: Snowy road · changeover
Winter Tire PackageSnowy road · changeoverUse this template →
Winter Driving Tips car dealership ad template: No photo · snow and tips
Winter Driving TipsNo photo · snow and tipsUse this template →
Year-End Clearance car dealership ad template: Motion · story 9:16 · late December
Year-End ClearanceMotion · story 9:16 · late DecemberUse this template →

Plan the whole year

See the full list in the car dealer marketing calendar. Next on the calendar: Presidents Day and Family Day. Before: Year-end and holidays.

Questions

Good to know

When should I start posting new year ads?

Start teasing one to two weeks before and keep the main push to the last few days. A short countdown works well, and a thank-you or recap afterwards keeps the momentum.

Are these templates free?

Yes. Create a free DealerAdGen account (no credit card), open any template, add your logo, colours and fine print, change the words and download it.

Can I change the offer and the dates?

Yes. Every word in every template is editable, and your logo, phone and disclaimer fill in automatically.

Continue
GuideWinter marketing ideas for car dealershipsWinter marketing ideas for car dealerships: winter tire campaigns, winter checks, AWD and 4x4 spotlights, remote starters, holiday events and Boxing Day. GuideThe car dealer marketing calendar for the US and CanadaA month-by-month marketing calendar for car dealerships in the US and Canada: holidays, sales events, tax season, tire season and service campaigns. TemplatesSeasonal ideas for car dealers, all yearThought starters for every season of the car sales year: post ideas, captions and ad templates for US and Canadian dealerships.
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Make your new year ads in minutes

Pick a template or type what you want, add your offer and details, and post. 40 free credits, no credit card.

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