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Black Friday and Cyber Monday car sales ideas

Doorbusters, countdowns and online-only offers. Ideas and templates for the biggest sale weekend of the year.

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When: Late November.

Everyone is running a sale, so clarity wins. One offer, the dates in big type and a simple way to act.

Keep it compliant. Only advertise a doorbuster you can actually honour, and include quantities or dates where required.

Black Friday and Cyber Monday post ideas

Start from one of these, then change the words, the offer and the dates to fit your store.

Countdown to Black Friday. A teaser series that builds anticipation over the week before.
Doorbuster of the day. One standout vehicle with a clear price and limited quantity (only if true).
Cyber Monday online deal. An online-first offer, such as a digital appointment or home delivery.
Blowout event. A bold “everything must go” ad for end-of-year units.
Gift of a new ride. A holiday gift angle for early shoppers.
Extended hours. A clear post about weekend and late hours.

Example captions

Write your own with the free caption generator, or start from these.

  • “Black Friday starts now. One weekend, our best offers of the year. See you on the lot.”
  • “Cyber Monday deal: book your test drive online and we will have it ready for you.”

Black Friday and Cyber Monday ad templates

Each one opens in the app with your logo and colours ready to go.

Black Friday car dealership ad template: November · doorbusters
Black FridayNovember · doorbustersUse this template →
Cyber Monday car dealership ad template: No photo · online deals
Cyber MondayNo photo · online dealsUse this template →
Black Friday Doorbusters car dealership ad template: Motion · story 9:16 · three deals
Black Friday DoorbustersMotion · story 9:16 · three dealsUse this template →
Blowout Sale car dealership ad template: Loud lot sale · starburst
Blowout SaleLoud lot sale · starburstUse this template →
Countdown car dealership ad template: Story 9:16 · days left
CountdownStory 9:16 · days leftUse this template →
Last Day! car dealership ad template: Story 9:16 · urgency
Last Day!Story 9:16 · urgencyUse this template →

Plan the whole year

See the full list in the car dealer marketing calendar. Next on the calendar: Year-end and holidays. Before: Fall.

Questions

Good to know

When should I start posting black friday and cyber monday ads?

Start teasing one to two weeks before and keep the main push to the last few days. A short countdown works well, and a thank-you or recap afterwards keeps the momentum.

Are these templates free?

Yes. Create a free DealerAdGen account (no credit card), open any template, add your logo, colours and fine print, change the words and download it.

Can I change the offer and the dates?

Yes. Every word in every template is editable, and your logo, phone and disclaimer fill in automatically.

Continue
GuideBlack Friday and year-end sales event ads for car dealershipsHow car dealerships can plan Black Friday, Boxing Day and year-end sales event ads: a timeline, the ads to make, offer wording and the fine print. TemplatesBlack Friday and year-end car dealer ad templatesFree Black Friday, Cyber Monday, holiday and year-end clearance ad templates for car dealerships, in feed, Story and banner sizes. TemplatesSeasonal ideas for car dealers, all yearThought starters for every season of the car sales year: post ideas, captions and ad templates for US and Canadian dealerships.
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Make your black friday and cyber monday ads in minutes

Pick a template or type what you want, add your offer and details, and post. 40 free credits, no credit card.

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