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Memorial Day and Victoria Day car sales ideas

The unofficial start of summer is one of the busiest sale weekends of the year. Ideas and templates for the long weekend.

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When: Late May.

Memorial Day weekend in the US and Victoria Day weekend in Canada bring time off, summer plans and strong shopper interest. A clear three-day event usually works best.

Keep it compliant. Keep Memorial Day itself respectful. A thank-you or closed-for-the-day post lands better than a hard sell.

Memorial Day and Victoria Day post ideas

Start from one of these, then change the words, the offer and the dates to fit your store.

Long weekend sales event. Name the event, show the dates and feature one big offer.
Thank and remember. On Memorial Day itself, a respectful thank-you post is better than a sales message.
Road-trip ready. Promote an SUV or truck for a weekend away.
Mother’s Day gift of a safe ride. An early-May ad for family-friendly vehicles.
Weekend countdown. A three-post countdown: Thursday, Friday, Saturday.
Sold and delivered. Post a delivery photo to show real people driving off happy.

Example captions

Write your own with the free caption generator, or start from these.

  • “Long weekend, big deals. We are open Saturday and Sunday. Come in and take a drive.”
  • “Thank you to everyone who has served. We are closed today in your honour.”

Memorial Day and Victoria Day ad templates

Each one opens in the app with your logo and colours ready to go.

Holiday Sales Event car dealership ad template: December · festive
Holiday Sales EventDecember · festiveUse this template →
Victoria Day Sale car dealership ad template: Long weekend · May · no photo
Victoria Day SaleLong weekend · May · no photoUse this template →
Red, White & Blue car dealership ad template: July 4th · Memorial · Labor Day
Red, White & BlueJuly 4th · Memorial · Labor DayUse this template →
Weekend Sale car dealership ad template: Bold sales event · square
Weekend SaleBold sales event · squareUse this template →
Mother’s Day car dealership ad template: No photo · gift card offer
Mother’s DayNo photo · gift card offerUse this template →
Closed for the Holiday car dealership ad template: No photo · closure notice
Closed for the HolidayNo photo · closure noticeUse this template →

Plan the whole year

See the full list in the car dealer marketing calendar. Next on the calendar: Summer. Before: Spring.

Questions

Good to know

When should I start posting memorial day and victoria day ads?

Start teasing one to two weeks before and keep the main push to the last few days. A short countdown works well, and a thank-you or recap afterwards keeps the momentum.

Are these templates free?

Yes. Create a free DealerAdGen account (no credit card), open any template, add your logo, colours and fine print, change the words and download it.

Can I change the offer and the dates?

Yes. Every word in every template is editable, and your logo, phone and disclaimer fill in automatically.

Continue
Guide“Sold!” and delivery-day posts: the easiest proof you can shareWhy car dealerships should post Sold! and delivery-day photos, how to ask customers for permission, photo tips, caption ideas and how often to post them. GuideThe car dealer marketing calendar for the US and CanadaA month-by-month marketing calendar for car dealerships in the US and Canada: holidays, sales events, tax season, tire season and service campaigns. TemplatesSeasonal ideas for car dealers, all yearThought starters for every season of the car sales year: post ideas, captions and ad templates for US and Canadian dealerships.
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Make your memorial day and victoria day ads in minutes

Pick a template or type what you want, add your offer and details, and post. 40 free credits, no credit card.

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