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Summer car sales ideas

Father’s Day, grads, Canada Day, the Fourth of July and summer clearance. Ideas and templates to keep summer moving.

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When: June to August.

Summer is road-trip season and the quiet before the fall model-year push. Holidays and grad gifts give you plenty of reasons to post.

Summer post ideas

Start from one of these, then change the words, the offer and the dates to fit your store.

Grad rebate. A congratulations ad for graduates with a first-car offer.
Father’s Day. Trucks, SUVs and performance cars with a simple “for Dad” line.
Fourth of July or Canada Day. A festive sale post that fits the holiday’s colours.
Summer clearance. Make room for new model-year arrivals with a clear, honest clearance post.
Tire swap and A/C check. Service posts that keep the shop busy in the heat.
Road-trip ready. Show a vehicle packed for a family trip.
Civic holiday weekend. An early-August long weekend event in parts of Canada.

Example captions

Write your own with the free caption generator, or start from these.

  • “Summer is for open roads. Come take one for a spin and find yours today.”
  • “Congratulations, grads! Ask about our first-car offers this month.”

Summer ad templates

Each one opens in the app with your logo and colours ready to go.

Summer Clearance car dealership ad template: Summer · beach road
Summer ClearanceSummer · beach roadUse this template →
Summer Tire Swap car dealership ad template: Motion · story 9:16 · April rain
Summer Tire SwapMotion · story 9:16 · April rainUse this template →
Road-Trip Ready car dealership ad template: Motion · summer · service checklist
Road-Trip ReadyMotion · summer · service checklistUse this template →
Father’s Day car dealership ad template: No photo · June · gift offer
Father’s DayNo photo · June · gift offerUse this template →
Grad Rebate car dealership ad template: Motion · June · falling confetti
Grad RebateMotion · June · falling confettiUse this template →
Canada Day Sale car dealership ad template: Motion · July 1 · red and white
Canada Day SaleMotion · July 1 · red and whiteUse this template →
Red, White & Blue car dealership ad template: July 4th · Memorial · Labor Day
Red, White & BlueJuly 4th · Memorial · Labor DayUse this template →
Civic Holiday Sale car dealership ad template: Long weekend · August · no photo
Civic Holiday SaleLong weekend · August · no photoUse this template →

Plan the whole year

See the full list in the car dealer marketing calendar. Next on the calendar: Labor Day and back to school. Before: Memorial Day and Victoria Day.

Questions

Good to know

When should I start posting summer ads?

Start teasing one to two weeks before and keep the main push to the last few days. A short countdown works well, and a thank-you or recap afterwards keeps the momentum.

Are these templates free?

Yes. Create a free DealerAdGen account (no credit card), open any template, add your logo, colours and fine print, change the words and download it.

Can I change the offer and the dates?

Yes. Every word in every template is editable, and your logo, phone and disclaimer fill in automatically.

Continue
Guide40 car dealership social media post ideas that actually sell40 proven social media post ideas for car dealerships, from vehicle spotlights and service tips to community posts, with tips to make each one work. GuideThe car dealer marketing calendar for the US and CanadaA month-by-month marketing calendar for car dealerships in the US and Canada: holidays, sales events, tax season, tire season and service campaigns. TemplatesSeasonal ideas for car dealers, all yearThought starters for every season of the car sales year: post ideas, captions and ad templates for US and Canadian dealerships.
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Make your summer ads in minutes

Pick a template or type what you want, add your offer and details, and post. 40 free credits, no credit card.

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