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Labor Day and back to school car sales ideas

The last long summer weekend and the school-year rush. Ideas and templates for dealers in the US and Canada.

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When: Late August to early September.

Families are back on schedule and Labor Day (Labour Day in Canada) is a well-known sale weekend. Model-year changeover makes this a good time to clear inventory.

Labor Day and back to school post ideas

Start from one of these, then change the words, the offer and the dates to fit your store.

Labor Day weekend event. A three-day sale with the dates and one standout offer.
Back-to-school family car. Show a family vehicle with space for gear and carpools.
New driver in the house. Help parents shopping for a teenager’s first car, with safety and value in mind.
End-of-summer clearance. Move remaining inventory with an honest, simple clearance line.
Service before school. A brake, tire and battery check before busy school routines start.

Example captions

Write your own with the free caption generator, or start from these.

  • “Last long weekend of the summer. Come in, find your next vehicle and finish the season strong.”
  • “School starts soon. A quick service check can save a morning headache.”

Labor Day and back to school ad templates

Each one opens in the app with your logo and colours ready to go.

Labour Day Weekend car dealership ad template: Long weekend · September · no photo
Labour Day WeekendLong weekend · September · no photoUse this template →
Back to School car dealership ad template: August · family vehicles
Back to SchoolAugust · family vehiclesUse this template →
Summer Clearance car dealership ad template: Summer · beach road
Summer ClearanceSummer · beach roadUse this template →
First Car car dealership ad template: First-time buyers · grads
First CarFirst-time buyers · gradsUse this template →
Weekend Sale car dealership ad template: Bold sales event · square
Weekend SaleBold sales event · squareUse this template →
Service Flash Sale car dealership ad template: Motion · story 9:16 · price list
Service Flash SaleMotion · story 9:16 · price listUse this template →

Plan the whole year

See the full list in the car dealer marketing calendar. Next on the calendar: Fall. Before: Summer.

Questions

Good to know

When should I start posting labor day and back to school ads?

Start teasing one to two weeks before and keep the main push to the last few days. A short countdown works well, and a thank-you or recap afterwards keeps the momentum.

Are these templates free?

Yes. Create a free DealerAdGen account (no credit card), open any template, add your logo, colours and fine print, change the words and download it.

Can I change the offer and the dates?

Yes. Every word in every template is editable, and your logo, phone and disclaimer fill in automatically.

Continue
Guide25 service department marketing ideas for car dealerships25 car dealership service department marketing ideas: seasonal specials, tire campaigns, recall reminders, how-to tips and posts that bring customers back. GuideThe car dealer marketing calendar for the US and CanadaA month-by-month marketing calendar for car dealerships in the US and Canada: holidays, sales events, tax season, tire season and service campaigns. TemplatesSeasonal ideas for car dealers, all yearThought starters for every season of the car sales year: post ideas, captions and ad templates for US and Canadian dealerships.
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Make your labor day and back to school ads in minutes

Pick a template or type what you want, add your offer and details, and post. 40 free credits, no credit card.

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