Air conditioning service ads for dealerships
AC service sells itself on the first hot day. How to get ahead of the heat and fill the schedule before everyone calls at once.
AC service sells itself on the first hot day. How to get ahead of the heat and fill the schedule before everyone calls at once. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| Spring (April and May) | “Get ready before the heat”: the best time to book and the easiest schedule to fill. |
| First heat wave | Short, timely posts the day the forecast spikes. |
| Wildfire-smoke season | Pair AC service with a cabin air filter offer. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- An AC performance check price
- Recharge price and the refrigerant type (newer vehicles use a different, more expensive refrigerant)
- Cabin air filter replacement
- Booking details and an end date
Headline ideas
- Beat the heat: AC check $X
- Is your AC blowing warm?
- Cool, clean air for summer
- AC check + cabin filter special
- Get ready before the first heat wave
- Breathe easier: new cabin air filter
A sample caption
Don’t wait for the first scorching day. Book an AC performance check at [Your Dealership] for $X, and we’ll test the system, check for leaks and replace your cabin air filter if it needs it. Book online: [link]. Ends [date].
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “Refrigerant, leak repairs and parts extra. Newer vehicles use R-1234yf refrigerant, priced separately.”
- “Plus taxes. Expires [date].”
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- Show the cabin air filter: a dirty one next to a clean one is one of the most engaging service photos there is.
- In smoky summers, lead with clean air rather than cold air.
- Pair it with a road-trip check for long weekends.
More service marketing guides
Good to know
Why do AC recharge prices vary so much?
Most newer vehicles use R-1234yf refrigerant, which costs much more than the older R-134a. Say which your price covers, or quote by vehicle, so customers aren’t surprised at the counter.
How do I make ac service ads in DealerAdGen?
Choose the Seasonal Service ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
Make your next ad in about a minute
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