Accessory and install ads for dealerships
Remote starters, hitches, mats, roof racks and lift kits: easy add-on sales with the right seasonal timing.
Remote starters, hitches, mats, roof racks and lift kits: easy add-on sales with the right seasonal timing. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| Fall | Remote starters, all-weather mats, block heaters and winter wiper blades. |
| Spring | Hitches, roof racks, bike racks and tonneau covers for the season ahead. |
| Holidays | Gift-worthy accessories and gift cards. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- The accessory and the installed price
- Whether it’s genuine (OEM) or aftermarket, and the warranty
- Install time, and whether you can do it during a service visit
- An end date
Headline ideas
- Warm car, cold morning
- Remote starter installed: $X
- Ready to tow this summer?
- All-weather mats for the mess ahead
- Bring the bikes
- Make it yours
A sample caption
Imagine walking out to a warm car this winter. Get a remote starter installed at [Your Dealership] for $X, with genuine parts and a warranty, and most installs are done in a day. Book it with your winter tire swap and save a trip. [link]
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “Installed price on most vehicles; some models need extra parts.”
- “Genuine accessory warranty applies. Expires [date].”
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- Bundle accessories with the seasonal service people are already booking.
- Show the accessory in use (a frosty windshield and a warm cabin, a bike on the roof), not just the box.
- Post new-owner accessory ideas a week after delivery.
More service marketing guides
Good to know
Will an aftermarket accessory void a vehicle warranty?
Generally, an aftermarket part doesn’t void the whole warranty, though damage it causes may not be covered. Say clearly whether the part is genuine or aftermarket and what warranty covers it.
How do I make accessory ads in DealerAdGen?
Choose the Parts & Accessories ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
Make your next ad in about a minute
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