Alignment and pothole season ads for dealerships
Every spring, potholes knock vehicles out of alignment. How to turn pothole season into a steady stream of service visits.
Every spring, potholes knock vehicles out of alignment. How to turn pothole season into a steady stream of service visits. Use this guide to plan the ad, then make it in about a minute with your logo, colours and fine print.
When to run it
| When | Why |
|---|---|
| Pothole season (March and April in the north) | Freeze-thaw roads are at their worst; drivers feel every bump. |
| With tire sales | Offer an alignment check with every new set of tires. |
| After a big storm or road-work season | Timely, local posts get attention. |
See the whole year at a glance in the car dealer marketing calendar.
What to put in the ad
- An alignment check price, or free with tire purchase
- Signs to watch for: pulling to one side, an off-centre steering wheel, uneven tire wear
- Suspension check: shocks, struts and tie rods
- An end date and a booking link
Headline ideas
- Hit a pothole? Free alignment check
- Pulling to one side?
- Straighten out after winter
- Alignment special: $X
- Protect your new tires
- Pothole season survival kit
A sample caption
Pothole season is rough on alignment. If your vehicle pulls to one side or the steering wheel is off-centre, book an alignment check at [Your Dealership]. It protects your tires and makes the drive smoother. $X this month, or free with any 4 new tires. [link]
Fill in your own details, or let DealerAdGen write captions for each platform from your ad. Try the free caption generator.
Fine print to include
- “Four-wheel alignment on most vehicles. Parts and adjustments for worn components extra.”
- “Free check with purchase of 4 tires. Expires [date].”
Only advertise prices and offers your service team knows about, and keep the price the same on your website, Google and social media.
Tips that make it work
- Use a local photo of a pothole on a road everyone knows (your own photo, not one with people or plates).
- Name the bad roads in your area; locals love it.
- Explain the cost of not aligning: uneven wear means buying tires sooner.
More service marketing guides
Good to know
Is it OK to make pothole posts funny?
Yes, a little humour about notorious local potholes works well on social media. Keep the offer itself clear and serious, and don’t make fun of the city or road crews by name.
How do I make alignment ads in DealerAdGen?
Choose the Service Special ad type in Quick ads, type your offer and fine print, pick a look and create it. You get the ad in every size you need plus captions, in about a minute. Start with 40 free credits, no credit card.
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