Car dealer marketing in Surrey, British Columbia

Dealers in Surrey sell into a market with its own seasons, events and communities. The best campaigns follow the weather and the local calendar, so the right vehicles and offers are in front of shoppers when they’re thinking about them.

What to promote in Surrey

• Family SUVs, minivans and three-row vehicles
• Work trucks and vans for trucking and the trades
• Festival sales around Vaisakhi and Diwali
• Wet-weather safety: tires, wipers and brakes

A seasonal plan for Surrey

The full month-by-month plan, including Canadian holidays, is in the car dealer marketing calendar.

Local dates to plan around

• Surrey Vaisakhi parade (April): one of the largest Vaisakhi celebrations outside India
• Diwali (October or November): a peak buying time for many families
• October 1 winter tire requirement on BC highways like the Sea-to-Sky and Coquihalla
• Canada Day and BC Day long weekends: sales events

Make the posts a week or two ahead so they’re ready to go. The seasonal ad ideas have ready-made themes for the big national dates.

Get found on Google in Surrey

Shoppers search for dealers on their phones, and your Google Business Profile is often the first thing they see. Post an update each week with a vehicle, an offer or a service special, and reply to every review. People also search by their own community, so name the places you serve in your posts and captions: Newton, Fleetwood, Guildford, Cloverdale, South Surrey, Whalley and nearby Delta and Langley. Here’s how to post on Google Business Profile.

Ads, email and print for Surrey dealers

Shoppers in Surrey see your dealership in more places than social media. Use the same look and the same offer everywhere, so each place backs up the others:

• Social and Google posts: a vehicle spotlight, an offer or a service special every week. Social media posts come in every size, with captions written for each platform.
• Email campaigns: new arrivals, service reminders and seasonal offers to past customers, following Canada’s anti-spam law (CASL): get consent first and include an unsubscribe link. Here’s how to plan dealership emails.
• Print and showroom materials: postcard mailers, flyers, showroom posters and window stickers with a QR code that counts every scan, so you know which vehicles shoppers look at on the lot. See print ads.
• Video: short Reels, TikToks and YouTube Shorts from your own vehicle photos. See video ads.
• Weather-timed ads: have the ad ready before the forecast turns: batteries and tires ahead of a cold snap, AC service before a heat wave, storm-ready checks before severe weather. More in weather and winter marketing ideas.

Rules to know in British Columbia

BC dealers are licensed by the Vehicle Sales Authority of BC (VSA). Advertised prices must include every charge except taxes, and payment and lease ads need their full terms. Winter tires (marked with the mountain-snowflake or M+S symbol) are required on most BC highways from October 1 to March 31, a good hook for fall service ads. Follow Canada’s anti-spam law (CASL) for email. The guide to advertising payments, rates and leases covers the disclosures to include, and DealerAdGen’s compliance check flags a payment or lease offer that’s missing them as you type.